Very familiar with Ads Manager, you'll miss many other filter options. Now please don’t get me wrong, because the saved target groups are great. You can use them to create a great audience, but then you have to narrow it down even further. Facebook's basic settings are often unsuitable, making your advertising campaign far too expensive. That's probably why % of small business owners think Facebook advertising is useless. If you read this study carefully, you will quickly see why the owners of many small businesses believe this. Many say that they get impressions but can't attract new customers.
Spend thousands of dollars on ads that no one clicks on. This tells me one thing above all: The target group targeting is not correct. It is simply too inaccurate. The ad is only shown to users who philippines photo editor are not interested in the offer. Impressions only flatter your ego, but do not allow you to draw any conclusions about the success or failure of . If no one clicks on your ad, it's most likely due to your target audience. If you only provide demographic information and then include or exclude a few interests, your target audience is way too large. pasted image You can't expect to achieve a conversion rate of over percent with an audience of million people.
Would be millions of new customers. If this is the case, then the error probably lies with conversion tracking. It's no wonder that many small businesses don't have success with advertising on Facebook. If you only want to target users who have already visited your website, then Facebook's basic settings look like this: pasted image Addressing all website visitors again with retargeting is cheap, but not optimal. It would even be a waste of time and money. Why? Because not every visitor to your website is ready to buy or interested in what you have to offer. I visit thousands of websites every week, but mean. |
