SMX West 2016-App Indexing and Apple Search

Blog This article is a pick-up from each different session. The first half is a presentation by Google's Mariya, who summarizes the overview of App Indexing. The second half was a presentation by Ian from MobileDevHQ, showing data on Apple search. This is an area that cannot be ignored when it comes to SEO, so you should keep a close eye on this area. – SEO Japan OLYMPUS DIGITAL CAMERA Moderator: Barry Schwartz (News Editor, Search Engine Land, RustyBrick, @rustybrick) Speakers: Mariya Moeva (Webmaster Trends Analyst, Google) A lot of time is spent on smartphones, many apps are down, but few are active. Today I will mainly talk about the benefits of implementing App Indexing.

Rich Snippets and Search Screen Rich snippets on the search results screen can help you stand out and increase impressions. You can also create a direct link from the search results to the app. Displayed India Phone Number with a larger logo. Displayed in Suggestions If the query and content are related, suggestions will be displayed. Deep Links (Now on Tap) You can create deep links to apps from anywhere on your smartphone. Sometimes the topic of the store comes up during a chat conversation, and that leads them to the app. OLYMPUS DIGITAL CAMERA Install Card Appears as a card for queries that strongly suggest you are looking for an app.



Streaming You can try the app directly from the search results screen. (Note: Only some partners in the US) App-first content App content will now be displayed in search results if there is no web content that matches the query. (Also displays content only within the app) For AliExpress, search impressions increased by 80-90%. Additionally, click-through rates for relevant searches increased by 30-40%. Additionally, loyal customers who had already installed the app had a higher conversion rate.