Always remember that you’re writing for people first

Be clear, concise, and straight to the point. Creating an outline can really help you construct the structure of your content. Here’s an example of how you can outline your idea: Title (Headers) Intro Paragraph Bulleted list with explanation 1 Bulleted list with explanation 2 Bulleted list with explanation 3 Paragraph with Supplementary Information Summary and Closing Paragraph This makes it so much easier to construct the foundation of all the topic ideas you gathered on one page.

Optimizing it for search results can come later. Your main goal is to answer all the questions you have come up with in the rough draft thoroughly. Then polish your draft. This part CY Lists is where you improve the readability and fix all the errors in your copy. Here’s a checklist of things to do while polishing your rough draft:



Check for grammatical errors Add images (supplementary visual aids) Break up long paragraphs Assign headings for each section (H2 and H3) Utilize bullet points or lists wherever necessary to make it easier for your readers if possible Lastly, try reading it out loud (this is to know if it sounds as good as it is written.) Forgetting to Optimize your Content for SEO As most copywriters write just for readership, the searchability aspect of their content tends to be forgotten.