Before we define what we know how to do

What this first moment is about is answering the question: what do I know how to do and what can I do? Once you know this, you will have to refine a little more and decide “why do I want to be recognized?” That is, what do you want your brand to be associated with. When we see Juan Tamariz we all think of “the magician.” His personal brand is very well defined in this regard. He may play the violin very well, but that's not why we recognize him (...or is it?) personal brand Set a goal: personal brand goals Why do you want to develop a personal brand? Without an objective there is no possible strategy that we can develop.

The strategy is the way. The goal is the destinatio Phone Number Data have to define what we want to do with those skills that differentiate us. Remember: always SMART goals . “I want to have more income” or “I would like to be recognized in my sector” is not valid. No, those are not SMART goals. If you do not define your objectives well, your strategy will go nowhere. person brand objectives Come up with something measurable, achievable, specific, relevant..



.and set a deadline. Thus, a possible objective for developing our personal brand may be to increase my national client base for “service A” by 20% before the end of the year. Define your target audience For any marketing strategy we will have to define our buyer persona very well: those people to whom we are going to direct our personal brand. If you do not focus on the correct audience, your message will not have the expected effect either. target audience personal brand At this point I would always distinguish at least three types of audiences that we should address: A) Customers To whom we are going to offer our services