This promotes a more human and close side

Define the social networks on which to communicate : each social network has its target. For example, LinkedIn is primarily intended for a B2B professional audience, whereas Instagram or TikTok are more aimed at B2C. Study the competition and current trends : even if SMO is not new, the digital world is constantly evolving, both in substance and form.

LinkedIn, for example, brings many new features Phone Number Data to its users every year to increase their influence on the network and prospect effectively. For their part, networks closer to B2C like Instagram are developing new content sharing tools that force marketing teams to reinvent themselves to use and benefit from them. Have pages optimized for social networks : to do this, you must make the most of them, once again through the functionalities and possibilities they offer you.



On LinkedIn, create a company page and link the personal profiles of your team members. which can sometimes be missing in B2B. Plan an editorial calendar of publications as you would for blog articles. But even more so for social networks, always remember that content must have a date and that this is perishable (unlike an article that can always be updated).