Training Landing page example

From there, you can build a real relationship with each new lead until the point when they’re ready to make a commitment. Take this example from Impraise. They used Unbounce to create a lead capture page targeting HR professionals. There aren’t any distractions on the page, the focus is squarely on the free resource: “The Guide to People Enablement Programs.” Visitors have the option to download the guide directly on this page in exchange for their email address, or—if they’re already searching for performance management software—go ahead and explore the Impraise platform.

12. Outback Team Building & from Outback  Denmark WhatsApp Number Data Team Building & Training. Click to see the whole thing. Best practice to steal: Use Dynamic Text Replacement (DTR) to personalize your landing pages Marketers sometimes think that personalization doesn’t matter as much when it comes to B2B. But it’s almost always a good idea to get as specific as possible with your landing page so the decision-maker you’re targeting thinks, “Aha, this is for me!” That’s where Dynamic Text Replacement (DTR) and this Unbounce-built example from Outback Team Building & Training shines.



The original headline here reads: “Trusted Source for Scavenger Hunt Team Building Activities in Your City.” But by using DTR and Google Ads Keyword Insertion, the marketers over at Outback were able to replace the last bit of that headline (“Your City”) with actual city names (e.g., “San Francisco” or “Toronto”). Using this tactic, they were able to target this one single landing page for people all across North America and give them a personalized experience at the same time.