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Be easy to use. Otherwise, while using the “bait”, the client will think about whether he needs to buy the main product. Big benefit. Tripwire should be cheap but high value for the customer. capturing the client's attention Stage 3: Introduction At the stage of acquaintance, you need to establish a friendly relationship with the interlocutor. If sales are conducted online, then you can get acquainted with a future buyer through an online chat or a feedback widget. The most effective way to get to know each other is to formulate closed questions.

The obvious answer to which is only “Yes”. If the interlocutor agrees with the questions of the seller several times, further conversation will be more likely to proceed in a positive way. Consequently, the transaction photo editor will close with the desired result. Stage 4: Seizing the Initiative Novice sales managers follow the “customer is always right” principle, which leads to a collapse of the transaction due to the loss of initiative in the conversation. If you agree with the interlocutor in everything.



The position of the manager will be weak and he will not manage the communication. Therefore, the chances of sales will be zero. There are different ways to get the initiative. One of them is to tell the client that you want to save him time and start presenting the product. seizing the initiative. Identification of customer needs. An experience. Whether the interlocutor used this or similar goods, whether he previously ordered specific services. Budget. How much the customer plans to spend on the purchase. It must be remembered that usually the buyer is ready to spend about a third more than the declared amount.

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