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FedEx “When it Absolutely, Positively Has to Be There Overnight” When it absolutely must be delivered tomorrow morning. This USP of FedEx was launched in and became very successful due to its simplicity and clarity. The company promised customers next-day delivery and even guaranteed a refund of shipping costs if the package did not arrive on time. This unique selling proposition has made FedEx a leader in the express delivery industry and continues to be a key component of their marketing strategy. To create a USP, you must determine what makes your product or service unique.

It could be something that competitors don't offer. Or you do something better than others. No research is needed to understand and use the magical power of the word “free”, even if the USP is completely useless No research is Web Development Services needed to understand and use the magical power of the word “free”, even if the USP is completely useless Take action Research your product or service and find out what makes it unique. Study your competitors and determine what they offer that you don't. Find out what customers value most about your industry and use it to your advantage. Develop a concise message that explains your USP and why customers should choose you.



When you create a USP, use it in sales, advertising materials, and publications on social networks. The USP should be clearly and clearly expressed so that it is easy to understand why your product or service is better than others. If a company successfully implements its USP, this will lead to increased brand awareness and customer loyalty, and ultimately to increased online marketing sales. More details about the USP are described in the fourth lesson of the free video course “Internet Marketing in Minutes” . Site optimization If you use not only social networks, but also a website for sales, this section is important.