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Beyond that, those are human qualities. They create connections between us as people, and make it so a customer can see a business for the people behind it. In choosing to promote websites that are most reflective of these qualities, Google recognizes the need for actual human beings to identify them. It’s true that Google uses plenty of algorithms to rank websites that don’t involve real people actually reviewing information. However, when it comes to values like E-A-T, which are not directly part of the algorithm.

The only way to really determine if their automated algorithms are Photo Editing Services  working is to use people’s perceptions. Those people are Google’s quality raters. Google has provided their raters with a specific guide, which outlines for them their standards for what makes a website high-quality. In addition to E-A-T, they are also looking for things like good branding and design, and determining a “needs met” rating, which is based on how mobile-friendly and useful a site’s content is. In making those determinations, raters have found that there are some consistent mistakes people make on their website.



That ultimately lead them to consider them lower quality. Read on for more on those mistakes, and how you can avoid them and improve your chances of your website ranking highly on Google’s SERPs. Unclear contact information – According to a Google quality rater, websites not having transparent contact information are usually not considered trustworthy. The reason for that is obvious. Customers are more likely to want to buy from or work with you if they can contact you directly. They want to know that if they have a problem, they can reach you, and that you’re willing to engage with them.