Search engine optimization of the site from scratch
Is it possible to conduct SEO-optimization of the site not by spending a penny, that is, with your own hands and if so, how? Many people think so, including the editorial board of our blog. Naturally, to promote the site manually, you need at least an understanding of how modern search engines work and what factors will influence the ranking of your site in the search results. In this article, we will try to gradually and in simple language to tell how to achieve the first positions when setting search engine optimization of the site yourself.
Decoming statistics, setting counters
1. Registration in "Yandex.Wusmaster" and Search Console
Links to the panel:
Yandex.Wemaster
Google Search Console
Registering in webmaster panels is mandatory if you are aspiring to competently promote the site. They will help you learn all the information about the shopify website design indexing of the site, scanner errors, the sanctions imposed, and so on the visibility of your site in search engines.
2. Installation of statistics counters
We recommend that you put 2 main counters – Yandex.Metrica and Google Analytics. They will track all visits to your site. They will show where the person went to the site, from the search or social. networks. If you use contextual advertising, these services will give statistics on paid transitions. You will also be able to understand your target audience, from which country or city your site was viewed, what age a person was. This information will help you in further adjustments to the advertising campaign, will give an understanding of which audience should focus, and where it is necessary to cut the budget.
3. Registration in all popular social networks
You need to register in all existing social networks, namely: VKontakte, Facebook, Instagram, Twitter, Odnoskolask, Telegram, Mix, Pinterest. Some will be more suitable for you, others less, but the account in each of them is a mast-have: you never know what and where will go more, what can shoot. It is necessary to use all available methods of increasing coverage, and this is also a kind of concern for users: they will contact you on the site where they are more convenient.
4. Removal of the main indicators of the site
The total number of indexed pages of your site should be equal to the entire number of pages of the site (unless you have forcibly banned search engines from indexing pages). A smaller number of pages in the index means that your content is poorly optimized for search engines, and it is possible to have a filter on them. The list of reasons for poor indexation is described in the guidelines from Google and Yandex. |
